imageCraftz
Complete Corporate Communication Consultancy
Synopsis
imageCraftz, brainchild of Manu Dagar, a PR expert, is a diversified communication consultancy with interest in internal & external corporate communication, public relations, human relations, crisis management, event management, celebrity management and othr brand building activities.
The lineage factor is the most important claim to ImageCraftz’s own competence. The promoter had a long association with television news organizations and also had been actively involved to produce television programs in various categories like : travel, news, fashion, beauty, celebrity and food. However ImageCraftz’s comes not from the promoter’s profile but from its expertise, experience, personnel and the vertical integration of the knowledge, know how, contacts and infrastructure which is crucial.
The communication team at ImageCraftz gets vital inputs from news and entertainment media segments on how and what to sell which would be acceptable all media heads like them. The large research network also backs the communication team at ImageCraftz. Research that flippant public relation from corporate communication. Research that is expensive but not billed to the client. Also sample other convergence benefits: common pool of highly qualified media professionals, advantage of some of the best billed television news and infotainment programs as a back yard media option, marketers that operate both on television space selling and communication package delivers will be involved in providing the end solution.
The service USP
ImageCraftz uses the concept of marketing as the key tool to communicate. Corporate communication has changed hues over the year to turn itself into a discipline, which an arm of marketing. Realizing the changing needs of corporatism, which was called public relation long ago, ImageCraftz puts marketing at the center of communication.
Media Relation
Print and television would be two broad target category groups. The services would be offered: Nationally. But enumerated clients would have the flexibility to choose and pick. Media Relation is done on an hourly and day to day basis. With media relation managers spinning across all cities, in touch with every leading print publications and television channels. The job begins with researching on the industry in which the client is bracketed to creating a strategic campaign to giving flesh to it through special stories, press releases, conferences, one to one meets, organizing feature stories or special scoops and several other media placements based on suitability of news. The task is accomplished in three stages: researching on the company or industry to generate critical comparative information, strategizing the monthly campaigns with help of a think tank and classifying media according to the campaign thrust and the finally implementing the same on the media. Stories, exposures, video coverage, special interviews, industry coverage. In addition the task of crisis or bad news management would be an important function of the media relation package. Good news is difficult to plant and bad news is difficult to prevent from being published. Thus the bad news management can some times be the most critical job. Undesirable leakage of corporate or individuals would handle confidentially through tactical management.
